The Objective

Lead seasonal styling point of view for the brand, including online presence, marketing collateral, investor showrooms, and high-profile test stores.Styled key looks and seasonal product messages based on briefings from EVP/VP’s of Design & Merchandising to achieve balance across the brand aesthetic, competitive landscape, merchandising strategies, marketing strategies, and trend information.

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The Process

Every process starts with the customer. First, we begin with a deep dive into the brand's Marketing Strategy department to understand customer mindset to figure out how to bridge the gap between brand offering and customer wants/needs. After we have gathered all insights, we will begin to style out the seasonal campaign and take the appropriate steps to get deliverables approved by leadership.

The Passion

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.