The Objective

Brought out from the USA to lead the style direction across six international regions as the company expanded in the global marketplace. Responsibilities include Developed global style icons and seasonal product editorial messages, from inspiration to customer experience. Oversaw styling on all brand campaigns, e-commerce, and visual studio.

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The Idea

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Cotton Denim Promotion Video

It all started with an idea around denim, the DNA of Cotton On. With this PRH agency team crafted a brand video to hero the Australian essence and the true denim lifestyle that Cotton On inspires its customers to live. The video styling was kept simple to hero the product and showcase the brand emotive.

 

The Process

With Cotton ON, we were able to help create the process. We started by implementing a new creative workflow structure with the team to help increase the frequency of campaigns, eliminate work silos and deliver more brand-relevant and segmented content to fuel the digital experience for the brand. The outcome was phenomenal and helped drive business, increase brand awareness and acquire new customers. 

The Passion

Every great story begins with an idea. Perhaps you start a business or transform a hobby into a new project. Whatever that idea is, the storyline matters, and how you tell it helps bridge the gap between your brand and your target customer.