The Objective

Senior Stylist for Men’s division for Old Navy. In this role, we oversaw styling for all special projects, TV Commercials, and Brand Experience shoots ( Pride, Sustainability, and Americana).

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The Idea

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Old Navy Promotion Video

Old Navy hired us to style a promotional TV commercial for the brand to hero their vital seasonal items. In the first video, we kept the styling playful as the concept of the video was written by the internet. In the second video, we took a different direction with styling to ensure the point of view felt more elevated while remaining seasonally appropriate for the time frame. With each video, we did a deep dive to understand customer insights/wants and needs and ensured we captured that via styling.

 

The Process

Each campaign deliverable starts with a briefing from the Old navy Marketing and Creative team. After the briefing, our team gets to work on flushing out the details, from styling, aligning the product, and assigning casting. We then partner with the Art directors and work on bringing the campaign to life. Once campaign assets are back, we begin the review process to ensure deliverables are met and content heros the brand narrative.

The Passion

Every great story begins with an idea. Perhaps you start a business or transform a hobby into a new project. Whatever that idea is the storyline matters, and how you tell it helps bridge the gap between your brand and your target customer.